For company owner Jade, that dream was to produce an affordable, yet beautiful & stylish clothing label and fulfil her life long ambition of becoming a fashion designer. The challenge was doing this whilst juggling family life, a full time career and no formal training. Yet Jade remained determined to succeed against the odds and began sketching her first designs, she began to learn about the industry and finally Giadé Clothing became a reality. It is this tenacity and drive that personify the brand. Giadé is about more than just beautiful clothes and original designs, it is about empowering yourself and making your dreams come true. Giadé is about showing the world the amazing Queen that exists within you so you feel good inside and out.

Giadé has a very simple mission which is remaining true to ourselves and true to our customers, so what exactly do we mean by this?

We will produce beautiful, stylish designs that also remain versatile and affordable.

Our designs will always be original. We won't sell our products anywhere else so you are guaranteed that a Giadé original design is exactly that.

We will listen to our customers and build the company around them. We will always respond to your feedback and ideas.

To operate our company with open transparency and strive to be the very best we can be.